ch.2, ec-p.6 – examples of recommendations for improving environmental concern research…
“Klineberg, McKeever, and Rothenbach offer a diagnosis of the paucity of research addressing the social process and contextual fabric underlying the formation of attitudes and beliefs toward the environment: when people respond to closed-ended questions on surveys, their “attitudes toward environmental issues are necessarily measured, explicitly or implicitly, in relation to other concerns” (Klineberg, McKeever, and Rothenbach 1998: page #?). The diagnosis particularly is true when people view government actions toward the environment as having personal and societal economic implications. In these instances, their attitudes are informed by the individual’s matrix of political, economic, and possibly religion-based concerns. Van Liere and Dunlap promoted an early, three-fold remedy that still applies: (1) focus investigations on specific environmental issues or policies, rather than people’s generalized concern for “the environment; (2) remain aware of and give attention to the interactive effects of individuals’ environmental and economic commitments; and (3) calibrate analytical frameworks or design research strategies for capturing the influence of multiple cultural influences on people’s willingness to support environmental protection (Van Liere and Dunlap 1980).”
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